JR Suárez is a family business located in Las Pedroñeras, the cradle of the best garlic in Spain, the Manchego garlic par excellence. How to make the real value of the brand visible?
To begin with, we make some decisions. The first, to change the name of the commercial brand from JR (initials of one of the brothers) to Familia Suárez (real last name of the family). A name that does justice to what the brand really is, a family business.We Familia Suárez (real last name of the family). A name that does justice to what the brand really is, a family business. And if we are talking about a family brand, of honest people, why use the members of the family as spokespersons for the brand? A transparent brand of people who show their faces in their products.
Designed at
Rubio & del Amo
Creative direction
Guillermo Rubio
Julián Garnés
Graphic design
Andrés Guerrero

Related projects

Back to Top