JR Suárez is a family business located in Las Pedroñeras, the birthplace of the best garlic in Spain, the garlic from La Mancha par excellence. How to make the real value of the brand visible?
To begin with, we made a few decisions. The first was to change the brand name from JR (initials of one of the brothers) to Familia Suárez (the family's real surname). A name that does justice to what the brand really is, a family business. And if we are talking about a family brand, about honest people, why use family members as spokespersons for the brand? A transparent brand of people who put their faces on their products.

Designed at
Rubio & del Amo
Creative direction
Guillermo Rubio
Julián Garnés
Graphic design
Andrés Guerrero

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