Hiena is the first craft beer with organic hemp from La Alpujarra de Granada. A beer with the perfect combination of hemp and hops. The project is based on the conceptual development of the brand with a solid naming proposal: Hiena (Hyena).
The naming is capable of transmitting the essence of the product through this smiling and playful animal. The caricatured illustration seeks the consumer's complicity in a subtle way through a touch of playfulness and at the same time naturalness.
Creative direction
Guillermo Rubio
Julián Garnés
Guillermo Rubio
Julián Garnés
Graphic design
Andrés Guerrero
Andrés Guerrero
Illustration
Andrés Guerrero
Andrés Guerrero
