Hiena is the first craft beer with organic hemp from La Alpujarra in Granada. A beer with the perfect combination of hemp and hops with a punk and natural touch that offers the consumer a playful wink in a subtle way.
asdasdasThe project starts from the conceptual development of the brand with a solid naming proposal, Hiena (Hyena) capable of transmitting the essence of the product through this smiling and playful animal.
Designed at
Rubio & del Amo
Creative direction
Guillermo Rubio
Julián Garnés
Graphic design
Andrés Guerrero
Illustration
Andrés Guerrero

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