
Hiena is the first craft beer with organic hemp from La Alpujarra in Granada. A beer with the perfect combination of hemp and hops with a punk and natural touch that offers the consumer a playful wink in a subtle way.
asdasdasThe project starts from the conceptual development of the brand with a solid naming proposal, Hiena (Hyena) capable of transmitting the essence of the product through this smiling and playful animal.
Creative direction
Guillermo Rubio
Julián Garnés
Guillermo Rubio
Julián Garnés
Graphic design
Andrés Guerrero
Andrés Guerrero
Illustration
Andrés Guerrero
Andrés Guerrero


