Bonker expresses that crazy, exploratory attitude behind every bite of a Bonker Bao. The essence of the restaurant is to fill the baos with all kinds of ideas, mix of cultures and crazy combinations. But Bonker Bao goes beyond street food: it's Good Street Food, simple and accessible, but of great quality.
In every city there is a dark alley ruled by madness. Bonker bao is a culinary approach to those streets, where the bao is a blank canvas waiting to be filled with exotic recipes that are pure fire and popular culture, beyond tradition, and where taste is the only thing that really matters.
The space is designed to complete the experience of eating in the street, where the best of the city happens.
Creative direction
Guillermo Rubio
Julián Garnés
Guillermo Rubio
Julián Garnés
Graphic design
Andrés Guerrero
Andrés Guerrero
Illustration
Andrés Guerre
Andrés Guerre
Food porn, literally.
The launch campaign appropriates the codes of contemporary digital censorship in social networks to suggest something "forbidden" and create expectation with an almost pornographic tone.
